Max Factor False Lash Effect Volumising Mascara, 13.1ml, Black

Product Information

In the early years of his business, Factor applied his products personally to movie stars, and gained a reputation for creating a customized makeup look that presented actors and actresses in the best possible light while on camera. He gained an extensive client list, which included notable names such as Jean Harlow, Norma Shearer, Joan Crawford and Judy Garland. As a result of his rise in popularity, practically all of the major movie stars of that time were regular customers of Max Factor beauty salon, which was located near Hollywood Boulevard. When it came to makeup, there was only one name on the lips of silver screen stars. CERIFERA CERA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, TRIETHANOLAMINE, POLYETHYLENE, LECITHIN, PROPYLENE CARBONATE, It's clinically proven to strengthen lashes, reduce lash fall out and breakage over time, with visible results in just 4 weeks

In the 1920s, ‘Max Factor’s Supreme Nail Polish’ was created, which was a pot of beige powder sprinkled on the nails and buffed with chamois butter to create a subtle tint and shine. Later, ‘Society Nail Tint’ and ‘Society Nail White’, were developed. The Nail White consisted of a chalky white liquid applied under the nail tips, designed to create a ‘French Manicure’ result. Slightly different to our mani-pedis of today, but it was a start! You didn’t think we were telling you all this for nothing, did you? Max Factor mascaras are consistently renowned for their ability to dramatically amplify and enhance your eyelashes while staying put all day. Their waterproof range is famously long-lasting, and ensures smudge-free peepers for hours on end. As well as creating revolutionary products specifically for the film industry, Max Factor is attributed with many notable cosmetic innovations, which have changed the beauty industry for the better. What you may not know is that Max Factor has been around for 112 years! It was founded as Max Factor & Company in 1909 by Maksimilian Faktorowikz; a beautician from Russia. Originally specialising in movie makeup, the cosmetics company was owned and run by several generations of the Faktorowikz family, before being sold in 1973 for 500 million US Dollars. If you are interested in the story behind this iconic brand, read on to find out more.Beauty Crew sent Max Factor False Lash Effect XXL Mascara to a panel of women aged 25 and older who were looking for a mascara that could give them lash extension-level length without the damage. The lowdown Pan-Cake took off immediately, with many women stealing it from film sets to use at home! Frank Factor recognised the commercial possibilities and began to develop lighter shades, as the theatrical version could not be used at night unless under powerful film studio lighting. Pan-Cake was first used in the movie ‘Vogues of 1938’, and later in The Goldwyn Follies, both of which helped Max Factor to commercially release the product to the public. It instantly became a hit, and remains the fastest-selling single makeup item to date.

Includes an easy-to-use precision tip applicator brush that coats lashes and brows with conditioning serum from root to tip ETHYLPARABEN, SODIUM LAURETH SULFATE, PROPYLPARABEN, GLYCINE SOJA (SOYBEAN) OIL, TRISODIUM EDTA, XANTHAN GUM, SIMETHICONE, POTASSIUM Loved by MUAs all over the globe, Max Factor specialises in high-quality makeup that creates a perfect, unblemished finish while being incredibly long-lasting. Max Factor – The History Factor emigrated from Poland to the US in 1904, and moved to Los Angeles along with his family. Living right in the heart of the City of Angels, he recognised an opportunity to provide wigs and theatrical makeup to the growing movie industry. As well as producing and selling his own products, he also became the main West Coast distributor of leading theatrical makeup manufacturers; Leichner and Minor.Get strong and healthy lashes for a dramatic, extra long look with Max Factor False Lash Effect Serum. This ultra-conditioning concentrate is infused with a nutrient-rich complex of vitamins, proteins & peptides. It stimulates natural eyelash & eyebrow growth and protects against breakage & fall out, with clinically tested visible results in 4 weeks. The Dermatologist and Opthalmologist tested vegan formula is suitable for even the most sensitive eyes. Inspired by salons, mastered by Max Factor.

While we love a set of false lashes and lash extensions from time to time, when it comes to a product that we can wear everyday, we prefer to reach for a mascara.SYNTHETIC WAX, OLEIC ACID, ALCOHOL DENAT., BENZYL ALCOHOL, ASCORBYL PALMITATE, PANTHENOL, PHENOXYETHANOL, TOCOPHEROL, METHYLPARABEN, Max Factor have also just named Priyanka Chopra its Global Ambassador / Creative Collaborator, so if that doesn't seal the deal on how amazing Max Factor is, I don't think we will be able to convince you otherwise! Max Factor has grown so fast, and so much since being founded and I think we are all excited to see what they do next! The lash and brow conditioning serum is ideal for those who want stronger, fuller and healthier looking eyelashes Look down into a mirror and work the mascara wand from side-to-side and root to tip. Look up and apply to your lower lashes. Tips and Advice The Full Stretch formula contains responsibly sourced good-for-you ingredients, including arginine, panthenol and vitamin E. Use with the specially-designed hourglass brush with petal-shaped bristle brush, and your natural lashes appear more extended, both in volume and length. Suitable for sensitive eyes. Ophthalmologist tested. Benefit

Max Factor's biggest brush ever coats every lash from root to tip in each application Warning or Restrictions The huge commercial success of their beauty products drove Max Factor to expand their range further and launch their own fragrance; ‘Electrique’. With a spicy, floral aroma, Electrique’s commercial success led the company to launch a second fragrance; ‘Primitif, three years later. They would continue to expand this popular range of fragrances over the next two decades, during which time hundreds of thousands were sold. Do not rest the applicator on any surface or use an old applicator in a new case; (5) Cap tightly to By 2010, Procter & Gamble decided to discontinue Max Factor in the US, instead focusing on their CoverGirl line, which was more successful at the time.

Are eyelash serums safe?

This lash boosting vegan complex is infused with natural bamboo extract, biotin, peptides & castor oil to condition and stimulate growth The false lash effect it gave their lashes: Reviewers loved the fact that they could ditch their false eyelashes every now and again in lieu of a mascara that gave the exact same effect as a full set of falsies. We recruited 149 testers to trial 11 waterproof mascaras over a two-week period. They assessed and scored each on its design, the finishing-look of their lashes, whether it's genuinely waterproof and/or smudge-proof and how easy it was to remove. By the late 1920s, Max Factor was becoming well known outside of the film community, and Factor’s children were convinced that the company had huge potential. Though he was satisfied to remain as a supplier of products to the film industry, Factor’s sons Frank and Davis persuaded him to grow the business into a much larger enterprise. In 1927, established distribution company Sales Builders obtained the rights to advertise, distribute and sell Max Factor products on a national scale. AQUA/WATER/EAU, ACRYLATES COPOLYMER, GLYCERYL STEARATE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, STEARIC ACID, COPERNICIA